Human beings are feeling animals. That is why it is critical to make your potential customers feel something.
All of your messaging: be it social media, public relations, blogs, or public speaking, all need to come from a solid ground of storytelling in order to make an impact.
In this workshop, I will show you how to make your stories more effective, more interesting, and a whole lot easier to produce.
We will also address the issue of how to talk about COVID-19.
We will take your marketing and sales team step-by-step through our proven exercises. A short sample includes;
Story North Star®
Understanding your company’s key values is essential to communicating your story. The Story North Star® exercise acts as a navigation tool and simplifies all messaging.
Create a Customer Success Story using tried and true story-telling games; we help create customer profiles that provide a greater context for your mission.
Story Arcing I will show you how to draw illustrations of your stories that map out an outline that will grip your audience.
The Game View®
Companies that see their future as a series of game challenges instead of problems to solve often discover stories that were previously hidden. Our story discovery games are fun, light, and easy to follow.
The four “C’s” of successful story selling include identifying the Curiosity, Characters, Conflict for you and your customers, and then knowing how to drive that into Conversation.
These games, and more, will unlock the potent story elements needed to stand out from the crowd.
“Doug’s efforts led our website traffic to soar from 1,000 visitors per month to over 35,000 visitors per month in just the first nine months.” -Robert M. Bernstein M.D., CEO Bernstein Medical P.C.
“This was easily the most valuable and informative presenter that we’ve ever had at the Rosendale Chamber, or perhaps any other Chamber at which I’ve attended. Thank you so very much!” – Sean Griffin, President & CEO DataConsulate.com, Inc.
“Doug’s tips on getting your website seen were wonderful; we lucked out having him speak with us.” – Victoria Coyne, Owner, Victoria Gardens
Guarantee: This event has a complete money-back guarantee. If after the first hour you are not thinking “wow, this is going to be SO helpful to my business, I can’t wait to try this stuff!” then I will give you a full refund.